Take your Business to new heights

One of the most significant challenges in the current marketing landscape is the disconnect between strategy and execution. Often, businesses have great ideas but struggle to execute them effectively, leading to lost opportunities and stifled growth. This gap is a widespread problem that affects businesses of all sizes and across industries.

Here's where Marketlyft comes in. We are not just an agency; we are a partner committed to transforming these ideas into successful marketing campaigns. We step into this gap between strategy and execution, bridging it with our expertise and hands-on approach. With AI tech in our arsenal, we're not just aiming for success - we're laser-guiding your flight path towards it. With Marketlyft, predictable growth isn't just an aspiration; it's a calibrated outcome.

Experience MarketLyft in Action!

Witness the growth through these logos.

Nyenrode Business Universiteit is a Dutch business university and the only private higher education institution that has the university status in the Netherlands. Marketlyft educated a team of multiple CEO's regarding AI trends, AI tools and relevant AI innovations in growth marketing

Aan de Stegge Verenigde Bedrijven (ASVB) is the central hub in a strong network of 23 innovative companies in construction and real estate. Marketlyft provided an AI presentation and education regarding AI tools for their growth activities.

Media Distillery helps TV-Operators, IPTV-operators, cable-operators, OTT-platforms and broadcasters create enhanced viewing experiences by enabling faster access to relevant content and optimized advertising that boosts viewer engagement. Marketlyft is their virtual marketing team responsible for content creation, content distribution and data management.

HBMS manages the complexity of your CMS. Markeltyft assisted the HBMS team with a renewed go to market approach and executed this into a new company deck

Construction company with expertise in aluminum windows. Marketlyft operates as their virtual marketing team and rebuilts the website, driving increased engagement and showcasing their cutting-edge projects

Magine Pro creates an end-to-end OTT service and deliver a Live, Linear & VOD content everywhere service. Marketlyft provides assistance in the strategy and execution of content creation and distribution to generate new leads, MQLs and SQLs.

Marketlyft Is Full-Service

We overcome the challenge of building & executing an effective & efficient global marketing strategy to:

Without the cost of a full-time in-house marketing team. By offering a one-stop growth service, we create a predictable new stream of sales leads.

Generate leads
Generate leads

Generate leads

Unlocking your business's potential isn't just about generating leads; it's about cultivating these prospects until they're ready for your sales team. That's where Marketlyft steps in - turning Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). We're not just about catching....view more

Increase brand awareness
Increase brand awareness

Increasing Brand Awareness

Creating connections and converting leads are significant, but there's something more we do at Marketlyft: we help elevate your brand visibility to new heights. In a saturated digital landscape, standing out isn't just a luxury; it's a necessity. By strategizing and..view more

Drive sales
Drive sales

Drive Sales

At Marketlyft, we understand that all our efforts and activities ultimately converge on a singular point - boosting your sales. By crafting the perfect storm of targeted content, generating qualified leads, nurturing these potential customers, and strengthening your brand's presence, we create..view more

Accelerate Your Growth: 80% Online Sales Boost in Less Than 24 Months

Market research says:

40%

Almost 40% of marketers say content marketing is an essential part of their marketing strategy.

10%

10% of marketers who blog claim it generates the biggest return on investment.

60%

of B2B marketers claim their data shows content marketing is a successful tool for nurturing leads

For a client we realised:

+300%

Growth LinkedIn followers in 24 months

0-50

Generated 0 to 50 leads in just less than 12 months

80%

In just 24 months, all newly secured deals have been funneled through our digital pipeline.

Empowering Success Through the Revolutionary Power of AI and Automation

Redefining Marketing and Sparking Success in the Digital Landscape

AI-powered conversational model for dynamic dialogue creation.

All-in-one marketing, sales, and service automation platform

AI-powered text-to-image generator for design creativity

Professional networking platform for targeted brand promotion

Intelligent software enhancing presentations with visuals.

Web analytics service for tracking website traffic insights

Customers

A Success Story with 24i

24i, a leading global provider of OTT and TV Everywhere solutions, is known for its innovative suite of products. However, amidst a competitive landscape and the ever-evolving nature of the tech industry, the company found itself at a crossroads. Enter Marketlyft, with a potent mix of strategic insight, industry expertise, and data-driven tactics, all empower 24i’s marketing approach.

Challenge..view more

Your Case Study Here?

Growth services is our core

Marketlyft stands as a beacon of innovative growth strategies for businesses ready to reach their potential. As a growth-as-a-service company, we orchestrate content, intelligently managed campaigns, and targeted sales development efforts. Our content resonates with your audience, sparking interest and fostering engagement. The targeted campaigns amplify your brand's presence, maximizing visibility and reach. As leads begin to materialize, our devoted sales development team takes charge, steering these promising prospects along the pipeline towards successful conversion. In the background, our advanced AI technology operates tirelessly, offering predictive capabilities that transform raw data into valuable insights.

Strategic Marketing Blueprint

Diving headfirst into growth strategies without understanding the current state of your marketing and sales can be like venturing into uncharted waters without a map. That's where Marketlyft's Marketing Audit steps in as your compass. Custom-tailored to your organization's needs, our audit is more than a mere service; it's a mission. A mission to spot and fill the gaps that might be causing your commercial challenges.
This audit isn't just about identifying problems, but about unlocking clarity. We delve deep into your company's marketing efforts, SDR processes, systems, and even those sneaky external factors influencing your business. By doing so, we ensure that your company is well-equipped to generate and capture leads effectively. The goal? To set a solid foundation on which we can build transformative growth strategies tailored just for your business.

Ascending Growth Funnel

In the complex landscape of B2B marketing, the growth funnel, particularly the journey from a Marketing Qualified Lead (MQL) to a Sales Qualified Lead (SQL), is an essential strategic framework. It's not merely a buzzword, but a critical process that allows us to trace a potential customer's path from initial interest to an eventual sales opportunity.

An MQL is a lead who has engaged with your marketing efforts and shown a level of interest that indicates a higher likelihood of becoming a customer than a typical lead. However, the transition from an MQL to an SQL, a lead that the sales team agrees is ready for a direct follow-up, is a pivotal phase where marketing truly earns its stripes.

The marketing growth funnel maps out this MQL-to-SQL journey. It involves nurturing the MQLs with targeted content, relevant communications, and personalized interactions, slowly moving them down the funnel until they reach the SQL stage.

This journey's efficient management is crucial, as it defines the quality of leads that reach your sales team, thereby directly impacting your conversion rates and revenue. Hence, a well-defined marketing growth funnel is a game-changer - it ensures your marketing efforts align seamlessly with your sales objectives, leading to higher conversion rates and business growth.

Growth Funnel How to

Analytics & Reporting

We will track and analyze the performance of marketing campaigns, providing regular reports to clients and making recommendations for improvement.

Content Creation

Experience Marketlyft's content magic: skillfully crafted blog posts, engaging social media, captivating newsletters, immersive videos, and infographics.

Analytics & Reporting

We will track and analyze the performance of marketing campaigns, providing regular reports to clients and making recommendations for improvement.

Email Marketing/Nurturing

We will create email marketing campaigns to promote products or services, build relationships with customers, and nurture leads.

Nurturing & Sales Development

Sales Development Representative (SDR) services are an integral part of the marketing growth funnel, especially in the pivotal phase of nurturing leads and qualifying them for sales. In the context of transitioning from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs), SDRs play an invaluable role.
Through personalized communication, content sharing, and consistent follow-ups, SDRs ensure these MQLs are adequately nurtured and engaged. Moreover, it's the SDRs' responsibility to assess the readiness of these leads for a sales approach. SDR services are not just about filling the sales pipeline; they're about enriching it with quality leads that are primed for conversion. By providing an empathetic human touch in an otherwise digital journey, SDR services add tremendous value, ensuring that your business nurtures leads effectively, identifies the right prospects, and propels sustainable growth.

Nurturing & Sales Development

Targeted email campaigns

Automated workflows

A/B testing and optimization

Compelling Content Creation

Lead generation

Lead scoring tools

CRM Management

Reporting and analysis

Customized qualification criteria

Marketing Audit & Strategy

Diving headfirst into growth strategies without understanding the current state of your marketing and sales can be like venturing into uncharted waters without a map. That's where Marketlyft's Marketing Audit steps in as your compass. Custom-tailored to your organization's needs, our audit is more than a mere service; it's a mission. A mission to spot and fill the gaps that might be causing your commercial challenges.
This audit isn't just about identifying problems, but about unlocking clarity. We delve deep into your company's marketing efforts, SDR processes, systems, and even those sneaky external factors influencing your business. By doing so, we ensure that your company is well-equipped to generate and capture leads effectively. The goal? To set a solid foundation on which we can build transformative growth strategies tailored just for your business.

In the complex landscape of B2B marketing, the growth funnel, particularly the journey from a Marketing Qualified Lead (MQL) to a Sales Qualified Lead (SQL), is an essential strategic framework. It's not merely a buzzword, but a critical process that allows us to trace a potential customer's path from initial interest to an eventual sales opportunity.

An MQL is a lead who has engaged with your marketing efforts and shown a level of interest that indicates a higher likelihood of becoming a customer than a typical lead. However, the transition from an MQL to an SQL, a lead that the sales team agrees is ready for a direct follow-up, is a pivotal phase where marketing truly earns its stripes.

The marketing growth funnel maps out this MQL-to-SQL journey. It involves nurturing the MQLs with targeted content, relevant communications, and personalized interactions, slowly moving them down the funnel until they reach the SQL stage.

This journey's efficient management is crucial, as it defines the quality of leads that reach your sales team, thereby directly impacting your conversion rates and revenue. Hence, a well-defined marketing growth funnel is a game-changer - it ensures your marketing efforts align seamlessly with your sales objectives, leading to higher conversion rates and business growth.

Growth Funnel How to

Analytics & Reporting

We will track and analyze the performance of marketing campaigns, providing regular reports to clients and making recommendations for improvement.

Content Creation

Experience Marketlyft's content magic: skillfully crafted blog posts, engaging social media, captivating newsletters, immersive videos, and infographics.

Analytics & Reporting

We will track and analyze the performance of marketing campaigns, providing regular reports to clients and making recommendations for improvement.

Content Creation

Experience Marketlyft's content magic: skillfully crafted blog posts, engaging social media, captivating newsletters, immersive videos, and infographics.

Nurturing & Sales Development

Sales Development Representative (SDR) services are an integral part of the marketing growth funnel, especially in the pivotal phase of nurturing leads and qualifying them for sales. In the context of transitioning from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs), SDRs play an invaluable role.
Through personalized communication, content sharing, and consistent follow-ups, SDRs ensure these MQLs are adequately nurtured and engaged. Moreover, it's the SDRs' responsibility to assess the readiness of these leads for a sales approach. SDR services are not just about filling the sales pipeline; they're about enriching it with quality leads that are primed for conversion. By providing an empathetic human touch in an otherwise digital journey, SDR services add tremendous value, ensuring that your business nurtures leads effectively, identifies the right prospects, and propels sustainable growth.

Nurturing & Sales Development

Targeted email campaigns

Automated workflows

A/B testing and optimization

Compelling Content Creation

Nurturing & Sales Development

Targeted email campaigns

Automated workflows

A/B testing and optimization

Compelling Content Creation

Execution drives our success

At Marketlyft's, we know a game plan is only as good as the game itself. So, we're all about executing strategies with a blend of agility, precision and a dash of bravado. Our secret sauce? Well, it's less 'secret' and more 'sensible' - relentless action. We believe in the power of doing because let's face it, talk is cheap. And with the B2B Tech and SaaS landscape shifting quicker than you can say 'disruptive', our roll-up-your-sleeves approach ensures we stay nimble and relevant. It's not just about generating leads, it's about driving sustainable growth and elevating your ROI. So, at Marketlyft, we're less about dreaming big and more about doing big.

Improved Content Marketing Strategy and execution
Implementation of a renewed growth funnel
Improved CRM management and data qualification
Improved reporting and analytics (spent, impressions, clicks, conversions, unique leads, contact forms
+20% increase in sales qualified leads
Basic understanding of AI tools
The power of repetition, content driven nurturing campaigns

About us

Marketlyft, founded in 2023 by seasoned industry leaders Martijn van Horssen and Madelon Olsthoorn, is a growth-as-a-service company focussing on B2B companies. It offers a unique combination of content creation, campaign management, and SDR services.  By leveraging advanced technologies, including AI tools, automation, and Chat GPT, Marketlyft provides an affordable, yet powerful solution to turbocharge growth and improve return on investment for marketing and sales activities. Its mission is to help businesses overcome growth obstacles, optimize their sales funnels, and achieve their highest potential through the creation of high-quality content.

“Our secret sauce? Well, it's less 'secret' and more 'sensible' - relentless action. We believe in the power of doing.  It's not just about generating leads, it's about driving sustainable growth and elevating your ROI. So, at Marketlyft, we're less about dreaming big and more about doing big.

Martijn van Horssen

Co-Founder
Seasoned Entrepreneur
AI Evangelist

Martijn van Horssen, the co-founder of Marketlyft and former co-founder and CEO of 24i, is a respected business strategist and tech leader known for driving growth and innovation. In his new role at Marketlyft, Martijn leverages his expertise in business strategy and tech to create strategies that align with organizational goals, driving sustainable growth in an evolving marketplace. With deep knowledge of technology and AI, he empowers businesses to seize growth opportunities with agility and foresight. Martijn's growth marketing approach allows businesses to confidently traverse the tech landscape, harnessing the power of innovation and recognizing untapped market opportunities, to drive impactful and sustainable expansion.

Madelon Olsthoorn, the driving force behind Marketlyft's growth engine, brings a wealth of marketing expertise to the table. As our co-founder and strategic mastermind, she crafts powerful growth strategies that propel businesses to new heights. With a keen understanding of market dynamics and a relentless focus on execution, Madelon is a marketing expert, orchestrating captivating campaigns and optimizing every aspect of the business playbook. Her winning formula? A potent blend of strategy and execution, a power that transforms plans into tangible results, fueling businesses toward unparalleled success.

Madelon Olsthoorn

Co-Founder
Experienced CMO
Passionate about Growth

Our recent blogs

Stay up to date with the latest AI Marketing related topics, thought leadership and our advice

Jul 10, 2024

How to Find Your Target Audience in 5 Steps

Before building anything, you need a strong foundation. Knowing your audience is that foundation. Let’s explore why this is so important and how you can do it in five simple steps. Throughout my career, I’ve learned that the heart of effective marketing is truly understanding who you are talking to. When you connect with your audience on a personal level, it makes all the difference. It’s not just about knowing who they are but understanding their story and how you can be a part of it. Knowing your ideal customer helps you market better. It’s not just about knowing who they are but understanding what they care about and how to talk to them. By refining your audience, you stay ahead and make your marketing more effective. Good luck with your campaigns!

Read More
Marketing
May 13, 2024

Marketlyft's Three Essentials for Strategic Growth: Have you got Insight, Promise, and Proof?

Whether you’re selling hotdogs, hot yoga classes, or the hottest new SaaS technology, you’ll need a strategic approach if you want to rise above the noise and connect with your audience effectively. And without a connection, there’s unlikely to be any growth.

Marketing
Read More
Jan 15, 2024

The Key to Growth Marketing Success: Defining Your Target Audience

Always start with the foundation before you build. Create clear personas and make sure you exactly know who your audience is and whom you would like to target. I will explain to you why this is so important and how you achieve this.

Marketing
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Oct 19, 2023

From Zero to Hero: ChatGPT as Your Co-Pilot in Everyday Tasks

If you've heard of ChatGPT but haven't fully explored its capabilities, you're in for a treat! In a previous blog post, we discussed how ChatGPT can assist with research, but there's so much more this AI can do. Today, we'll explore various ways you can use ChatGPT as a co-pilot in your everyday life. Whether you're a tech enthusiast, a student, a home chef, or someone planning a trip, ChatGPT can be your trusty companion.

AI
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Contact us

(+1) 9420 456 654
hello@marketlyft.ai
Pythagorasstraat, Amsterdam, NL