AI in Marketing: What to Watch and How to Excel in 2025
Want to stay ahead in 2025? AI marketing is transforming how brands connect with their audiences. In this post by Marketlyft Co-Founder Martijn van Horssen, you’ll discover the AI-driven marketing trends set to shape this year—and beyond—from hyper-personalization and real-time insights to AI-driven influencers and voice search.
Demand Generation vs. Lead Generation: What’s The Difference, And Why Do You Need Both?
“Sales people are lazy and don’t put the work in. Or do they?”
Are salespeople really lazy, or is there more behind the stereotype? In this blog we explain the possible misconception of this stigma and dive deeper into what's really going on.
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Marketlyft's Three Essentials for Strategic Growth: Have you got Insight, Promise, and Proof?
Whether you’re selling hotdogs, hot yoga classes, or the hottest new SaaS technology, you’ll need a strategic approach if you want to rise above the noise and connect with your audience effectively. And without a connection, there’s unlikely to be any growth.
The Key to Growth Marketing Success: Defining Your Target Audience
Always start with the foundation before you build. Create clear personas and make sure you exactly know who your audience is and whom you would like to target. I will explain to you why this is so important and how you achieve this.
From Zero to Hero: ChatGPT as Your Co-Pilot in Everyday Tasks
If you've heard of ChatGPT but haven't fully explored its capabilities, you're in for a treat! In a previous blog post, we discussed how ChatGPT can assist with research, but there's so much more this AI can do. Today, we'll explore various ways you can use ChatGPT as a co-pilot in your everyday life. Whether you're a tech enthusiast, a student, a home chef, or someone planning a trip, ChatGPT can be your trusty companion.
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From Beets to Business: The Garden of Growth Marketing
Some say I have green thumbs – but not in the way you'd think. Sure, I've seen more tomatoes and yellow peppers grow than most people my age thanks to my entrepreneurial dad. Yet, instead of inheriting his talent for nurturing produce, I've discovered my passion for nurturing B2B companies, thanks to growth marketing!
