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B2B GROWTH MARKETING & CRM ENABLEMENT CASE STUDY
Rompa
How Rompa partnered with Marketlyft to rebuild their content engine, modernise their CRM, and accelerate lead generation - growing their LinkedIn audience past 10,000 and achieving email open rates of up to 48%.
About Rompa Group
Rompa Group is a global plastic injection moulding and contract manufacturing partner serving leading brands across sectors including automotive, technical moulding, finished goods, life sciences, and smart devices. With production facilities across Europe, Asia, and the Americas, Rompa supports customers from concept to mass production, combining engineering precision with sustainable manufacturing practices.
The Challenge
Rompa was ready to take a more structured, strategic and data-driven approach to marketing to better support its global sales team and communicate its contract manufacturing expertise serving multiple industries. After facing turnover in their internal team, their marketing activities had become fragmented and lost rhythm: newsletters were irregular, the database was outdated, and Salesforce wasn’t connected to their newly purchased Pardot system.
With ambitious growth plans across multiple markets, Rompa wanted to enable relevant commercial conversations, rather than focusing on lead volume alone. They partnered with Marketlyft to reactivate their CRM, clean and segment their data, and build a scalable content engine that could generate consistent leads and visibility.
The Solution
Marketlyft designed and executed a pragmatic programme of activities to support Rompa’s growth strategy, combining CRM activation, content revitalisation, and demand generation, ensuring marketing and sales worked in sync.
- Strategic Audit and Workshop
We began with a full audit of Rompa’s marketing channels, CRM setup, and content processes. In an on-site workshop with Rompa’s cross-functional teams, we performed a deep-dive into the company’s direction and strategic goals. Together, we identified priorities around target markets, refined messaging, and a roadmap of activities that would accelerate the generation of quality leads. - CRM Selection & Activation with Pardot
We worked with Rompa to evaluate their CRM options. Following their choice of Pardot, we configured and connected it to Salesforce, and migrated their existing data. We then implemented scoring models, forms, automations, and landing pages, enabling Rompa to track and nurture leads with full visibility across the funnel. Training was provided to Rompa staff on using Pardot, with Marketlyft managing the CRM on a daily basis. - Database Cleansing and Enrichment
Rompa’s existing database was cleaned, segmented, and enriched, improving targeting accuracy across regions and ensuring higher campaign relevance. - Content & Email Revitalisation
We re-established monthly newsletters, introduced new nurture flows, and created a steady stream of blogs, social posts, and gated content including case studies and eguides. Open rates rose from 25% to 48% in a single month, a clear sign of more relevant content and better list health. - Social & Brand Visibility
A refreshed LinkedIn strategy helped Rompa broaden their reach, growing from 8,407 followers to over 10,000 within eight months, through consistent, targeted posting and stronger storytelling. - Paid Campaigns for Lead Generation
Paid campaigns across Google and LinkedIn targeted high-value B2B decision-makers in automotive, technical moulding, and finished goods. The first month delivered a 7.53% CTR and strong initial lead quality, confirming the campaign’s precision targeting and message relevance. - Video Upgrade and Brand Presentation
Marketlyft’s video team produced a new homepage video, replacing outdated footage and elevating Rompa’s brand presentation in line with its manufacturing excellence.
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19%
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48%
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7.53%
The Result
Rompa saw meaningful momentum within just a few months. Their LinkedIn following grew from 8,407 to more than 10,000, increasing visibility across priority sectors such as automotive, technical moulding, and finished goods. Newsletter performance also improved sharply, with open rates rising from 25% to 48%, as audiences began re-engaging with more relevant and consistent content.
Behind the scenes, the fully activated Pardot–Salesforce setup now gives marketing and sales a shared, accurate view of every lead. With cleaner data, lead scoring, and automated workflows in place, both teams can track how opportunities enter and move through the funnel, turning the CRM into a practical growth tool rather than an administrative burden.
Early paid campaigns confirmed the new message-market fit. Google Ads achieved a 7.53% click-through rate in the first month, outperforming industry benchmarks and creating a solid base for future lead-generation activity.
And the impact isn’t limited to metrics, it’s visible in real commercial conversations. After reading Rompa’s November newsletter and downloading a featured case study on sustainable plastics, an existing customer contacted the sales team to explore using recycled materials in their own product line. That direct enquiry sparked a new commercial discussion, demonstrating how relevant content is now translating into tangible revenue opportunities.
Together, these results mark a shift from fragmented activity to a more connected, data-led marketing system that supports Rompa’s global sales goals and future growth.
“Marketing for us is not about volume, but about relevance and consistency. The work with Marketlyft helped us bring structure to our communication and connect it properly to sales. That clarity now supports real commercial conversations across our global organisation..” - Martijn Jansen, Chief Commercial Officer, Rompa Group
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